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by Elena Torbik
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User Surveys are effective for collecting on a live product , studying a company's USP , contextual research , clarifying a new , reducing the risk of making the wrong choice . This asking customers about likely , particularly of your product rather than that of for the forecast period . It may be undertaken by the sales . Alternatively , a of likely purchasers may be used . It has a particular where there is a small group of buyers , but this is rather rare . User surveys are often the missing link in the growth story of companies . While analytics data show you what are doing on your website and how they ? re using your , the " why " behind their action can only be uncovered through and interviews . So , to help you get started , we ? ve put together a complete guide to running user surveys .

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