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Crossword Puzzle
Crossword Puzzle

Marketing Essentials Crossword

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Marketing Essentials Crossword

Crossword Puzzle

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About this activity

Key terms in marketing

Created by

angie aguillon
angie aguillon
Colombia

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Marketing Essentials Crossword
 

Crossword Puzzle

Marketing Essentials CrosswordOnline version

Key terms in marketing

by angie aguillon
1

Proceso de intercambio mediante el cual se ofrece un producto o servicio a cambio de dinero u otro valor.

2

Persona que adquiere y utiliza un producto o servicio para satisfacer una necesidad.

3

Característica o beneficio adicional que hace que un producto sea más atractivo frente a otros.

4

Elemento que diferencia a una empresa de sus competidores y le permite destacarse en el mercado.

5

Estrategias que buscan mantener a los clientes satisfechos y leales a una marca.

6

Lugar que ocupa una marca o producto en la mente del consumidor frente a la competencia.

7

Sinónimo de marketing; conjunto de técnicas y estrategias para promover y vender productos o servicios.

8

Adquisición espontánea de un producto sin planificación previa.

9

Grupo específico de consumidores al que una empresa dirige sus productos y estrategias.

10

Promesa de beneficios que una empresa ofrece a sus clientes y que la diferencia de la competencia.

11

División del mercado en grupos con características y necesidades similares.

12

Uso de estrategias de marketing para promover cambios positivos en la sociedad.

13

Proceso de identificar, anticipar y satisfacer las necesidades del cliente de manera rentable.

14

Conjunto de personas u organizaciones que tienen necesidades, deseos y capacidad de compra para adquirir un producto o servicio.

15

Bien o servicio que se ofrece en el mercado para satisfacer una necesidad o deseo.

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