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Froggy Jumps
Froggy Jumps

Investigación de Mercados Act Individual

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Investigación de Mercados Act Individual

Froggy Jumps

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About this activity

Preguntas sobre investigación de mercados y diseño

Created by

Ximena Ampuero
Ximena Ampuero
Bolivia

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Investigación de Mercados Act Individual
 

Froggy Jumps

Investigación de Mercados Act IndividualOnline version

Preguntas sobre investigación de mercados y diseño

by Ximena Ampuero
1

¿Qué es el problema de decisión gerencial en investigación de mercados?

2

¿Qué diferencia hay entre investigación causal y exploratoria?

3

¿Qué tipo de datos son primarios?

4

¿Qué tipo de datos son secundarios externos?

5

¿Cuáles son las dos grandes clasificaciones de datos en investigación?

6

¿Qué aporta la investigación cualitativa según la definición citada?

7

¿Qué describe el cuadro de comparación entre datos primarios y secundarios?

8

¿Qué relación hay entre investigación exploratoria y descriptiva/causal?

9

¿Qué significa fuente de error en investigación?

10

¿Qué crea la investigación de mercados para la toma de decisiones?

11

¿Qué se entiende por diseño de investigación exploratoria?

12

¿Qué papel cumplen las fuentes de información secundaria externa?

 
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