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Froggy Jumps
Froggy Jumps

ACT mercadotecnia

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ACT mercadotecnia

Froggy Jumps

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About this activity

Juega y aprende

Created by

Luis armando Muñoz Plascencia
Luis armando Muñoz Plascencia
Mexico

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Froggy Jumps

ACT mercadotecniaOnline version

Juega y aprende

by Luis armando Muñoz Plascencia
1

¿Qué deben plantearse las empresas al definir un producto?

2

¿Qué significa evitar la “miopía comercial”?

3

Según el enfoque moderno, las personas compran productos por:

4

¿Cuál es un elemento del producto tangible?

5

¿Cuál es un elemento del producto aumentado?

6

¿Qué es la mezcla de productos?

7

¿Qué es una línea de productos?

8

¿Cómo se mide la amplitud de la mezcla de productos?

9

¿Qué es la diferenciación de productos?

10

¿Qué es la imagen de marca?

11

¿Qué es el posicionamiento?

12

¿Qué es un producto nuevo innovador?

13

¿Cuál es una causa de fracaso de productos nuevos?

14

¿Cuál es la primera etapa del ciclo de vida del producto?

15

¿Qué sucede en la etapa de crecimiento?

 
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