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Tema 1: Evaluación del proceso estratégico 27-03-206

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Tema 1: Evaluación del proceso estratégico 27-03-206

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Sentencias sobre ventas y embudo

Created by

Jhon Rosado
Jhon Rosado
Ecuador

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Tema 1: Evaluación del proceso estratégico 27-03-206
 

Tema 1: Evaluación del proceso estratégico 27-03-206Online version

Sentencias sobre ventas y embudo

by Jhon Rosado
1

En el ejemplo práctico, la auditoría gratuita se ofrece en TOFU.

2

MOFU se enfoca en capturar y calificar leads.

3

Post-venta se orienta a fidelización y retención.

4

En entornos B2B, el embudo de ventas suele incluir TOFU, MOFU y BOFU.

5

Un plan estratégico de ventas identifica el perfil del comprador ideal (buyer persona).

6

El embudo de ventas no es estructurado en fases en entornos B2B.

7

El objetivo SMART en el ejemplo busca captar un 15% más de mercado en seis meses.

8

TOFU significa "Bottom of the Funnel".

9

Un plan estratégico de ventas no requiere análisis de la situación de la empresa ni del mercado.

10

BOFU se centra en atraer tráfico y generar conciencia.

 
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