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Crossword Puzzle
Crossword Puzzle

Crucigrama interactivo del mercadeo y su entorno.

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Crucigrama interactivo del mercadeo y su entorno.
 

Crossword Puzzle

Crucigrama interactivo del mercadeo y su entorno.Online version

Macromarketing y Micromarketing

by Dianis Castro
1

En la metáfora de la cebolla (venta de coches), es el sexo en el que se centra el ejemplo final.

2

Elemento de Coca-Cola que varía en tamaño y material según la necesidad del consumidor (One to One).

3

El macromarketing es parte de un SISTEMA mayor comprendido en la economía nacional.

4

Técnica del micromarketing para separar clientes por edad, sexo o geolocalización.

5

Estudio del flujo de bienes y servicios de una nación entera para el beneficio social.

6

Mercados muy concretos (como el de los "Nerds") donde es más eficiente competir que en el mercado general.

7

Característica del marketing interno para aprender de la ejecución y no repetir errores.

8

Fase del marketing administrativo que vigila que lo planificado y lo implementado coincidan.

9

Tipo de utilidad (de forma) que transforma un bien económico en otro para su venta.

10

Actividad del macromarketing que estructura condiciones según las variables del mercado.

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