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Las 4P del Marketing

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Las 4P del Marketing

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Juego sobre las 4P del marketing

Created by

Valeria
Valeria
Mexico

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Las 4P del Marketing
 

Las 4P del MarketingOnline version

Juego sobre las 4P del marketing

by Valeria
1

El Producto se refiere a las características y beneficios que satisfacen al cliente.

2

Las 4P fueron creadas por Philip Kotler en 1990.

3

La Promoción solo incluye publicidad en televisión.

4

El Precio debe considerar valor percibido, costos y demanda.

5

La Promoción abarca publicidad, ventas personales y promociones de ventas.

6

El Producto nunca necesita adaptarse a mercados diferentes.

7

La Plaza se limita a la ubicación física del almacén.

8

La Plaza implica los canales de distribución y puntos de venta.

9

El Precio nunca debe cambiar con la demanda.

10

Las 4P son Producto, Precio, Plaza y Promoción.

 
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