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Crossword Puzzle
Crossword Puzzle

Claves del Comportamiento de Compra

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Claves del Comportamiento de Compra
 

Crossword Puzzle

Claves del Comportamiento de CompraOnline version

Conceptos clave de consumo y marketing

by Grecia Treviño
1

dividir un mercado en grupos con características similares para orientar estrategias.

2

interpretación que realiza el consumidor sobre un producto o marca.

3

impulso interno que provoca la acción de compra.

4

efectos de otros, de la publicidad o del entorno en la decisión.

5

valor monetario asignado a un bien para intercambiarlo.

6

preferencia constante por una marca que favorece la repetición de compras.

7

conjunto de estrategias para crear una identidad de marca reconocible.

8

resultado de elegir entre opciones tras evaluar alternativas.

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1
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