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Crossword Puzzle
Crossword Puzzle

Roda do Marketing: termos-chave

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Roda do Marketing: termos-chave
 

Crossword Puzzle

Roda do Marketing: termos-chaveOnline version

Termos-chave de marketing e consumo

by Amanda de Albuquerque Queiroga Freire
1

Conjunto de atividades voltadas para atender e satisfazer o cliente.

2

Pessoa que compra ou utiliza um produto ou serviço.

3

Benefício percebido pelo cliente em relação ao que ele paga.

4

Algo essencial que uma pessoa precisa para viver.

5

Forma que a necessidade assume de acordo com cultura e preferências.

6

Atividade intangível oferecida ao consumidor.

7

Grau de excelência de um produto ou serviço.

8

Sentimento do cliente após comparar expectativa e resultado.

9

Conjunto de compradores e vendedores de um produto

10

Processo de obter algo oferecendo algo em retorno

11

Percepção vivida pelo cliente durante o consumo

12

Produto ou serviço disponibilizado ao mercado.

13

Quantidade de um produto que os consumidores desejam adquirir.

14

Estratégia de manter vínculo com o cliente ao longo do tempo.

15

Indivíduo que utiliza bens ou serviços para consumo próprio.

14
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1
12
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11
 
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