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Froggy Jumps
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Advert Basics Quiz

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Advert Basics Quiz

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About this activity

Core concepts of advertising

Created by

MADINA MURATOVA
MADINA MURATOVA
Kazakhstan

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Advert Basics Quiz
 

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Advert Basics QuizOnline version

Core concepts of advertising

by MADINA MURATOVA
1

What is the main purpose of advertising?

2

Which stage of AIDA focuses on interest?

3

What does CPM stand for?

4

Which metric measures how often an ad is shown?

5

Who is the primary target in advertising planning?

6

What is a USP?

7

Which channel is typically best for visual branding?

8

What does CPC measure?

9

Which research helps define who to advertise to?

10

Which statement best defines branding?

 
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