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About this activity

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Created by

Lili
Lili
Argentina

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Repaso Relaciones Públicas
 

Repaso Relaciones PúblicasOnline version

Verdadero o Falso

by Lili
1

Los valores intangibles pueden medirse con precisión solo con estadísticas financieras.

2

Las relaciones públicas gestionan la percepción pública de una organización.

3

Stakeholders y públicos son exactamente lo mismo, sin ninguna diferencia conceptual.

4

Los públicos informados son aquellos que reconocen un problema, pero no necesariamente actúan sobre él.

5

La cultura organizacional y la historia de la institución forman parte de su identidad.

6

Los públicos siempre son externos a la organización.

7

La imagen se construye mediante mensajes coherentes y consistentes a lo largo del tiempo.

8

La identidad corporativa describe cómo se presenta una empresa ante el público.

9

Las relaciones públicas se limitan a la publicidad pagada en medios.

10

Los públicos son grupos de interés a los que se dirige la comunicación.

11

La identidad y la imagen son exactamente lo mismo.

12

La identidad de una organización está formada solo por los elementos visuales (logotipo, colores, tipografías).

13

Los valores intangibles incluyen la confianza, la lealtad y la reputación de una marca.

14

Un solo individuo constituye el 'público' de un plan de comunicación.

 
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