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Froggy Jumps
Froggy Jumps

Fe, Religión y marca

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Fe, Religión y marca

Froggy Jumps

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About this activity

Analiza cómo el cerebro reacciona ante diferentes estrategias y selecciona la respuesta correcta en cada pregunta.

Created by

Yesica Ximena Higuita Higuita
Yesica Ximena Higuita Higuita
Colombia

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Fe, Religión y marca
 

Froggy Jumps

Fe, Religión y marcaOnline version

Analiza cómo el cerebro reacciona ante diferentes estrategias y selecciona la respuesta correcta en cada pregunta.

by Yesica Ximena Higuita Higuita
1

¿En que año fue realizado el experimento?

2

¿Qué herramienta científica se utilizo para escanear el cerebro en el estudio de Lindstrom?

3

¿Por que el "Misterio" ayuda a vender?

4

¿Qué descubrió el estudio al comparar marcas famosas con imágenes religiosas?

5

¿Cómo reacciona el cerebro ante marcas "débiles" o comunes (como una compañía electrónica)?

6

Una "marca despedazable" (como la botella de Coca-Cola) es imposible de reconocer si se rompe

7

Los "evangelizadores" son clientes que recomiendan la marca porque realmente creen en ella

8

El sonido que hace un teléfono al encenderse puede ser parte de "experiencia sensorial" de la marca

 
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