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Froggy Jumps
Froggy Jumps

Psicología del consumidor: Sesión I

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Psicología del consumidor: Sesión I

Froggy Jumps

Played 40 %Accuracy 100 Average time 02:16
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About this activity

Conceptos clave de consumo

Created by

nataly calle
nataly calle
Peru

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Psicología del consumidor: Sesión I
 

Froggy Jumps

Psicología del consumidor: Sesión IOnline version

Conceptos clave de consumo

by nataly calle
1

¿Qué estudia la psicología del consumidor?

2

En qué década comenzó el estudio del comportamiento del consumidor como disciplina separada

3

¿Cómo se llama el consumidor que compra únicamente para mejorar su calidad de vida sin pensar en nada más?

4

¿Cuál es el grupo de consumo del cual el individuo aprende las pautas básicas de comportamiento, como la familia?

5

¿Qué enfoque asume que el consumidor elige alternativas de manera racional para maximizar su bienestar?

6

¿Cómo se clasifica a un consumidor que solo acepta una marca específica y no concibe un sustituto?

7

¿Qué tipo de investigación utiliza entrevistas a fondo y grupos de enfoque para conocer detalles del consumidor?

8

Es el consumidor que compra de forma fortuita y solo adquiere el producto si no encuentra el habitual:

9

¿Cuál de estas es una variable psicológica analizada en el comportamiento del consumidor?

10

¿Cómo se denomina al consumidor que compra bienes o servicios para instituciones o empresas, manejando cantidades específicas y diversos costos?

 
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