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Froggy Jumps
Froggy Jumps

Los 6 pilares del modelo SUCCESS

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Los 6 pilares del modelo SUCCESS

Froggy Jumps

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About this activity

El modelo SUCCESS de Chip y Dan Heath es una guía práctica para que las ideas “peguen”: deben ser simples, inesperadas, concretas, creíbles, emocionales y transmitidas a través de historias. Cada pilar busca que el mensaje no solo se recuerde, sino que logre influir en la forma de pensar y actuar de las personas

Created by

Andrea Barcena
Andrea Barcena
Mexico

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Los 6 pilares del modelo SUCCESS
 

Froggy Jumps

Los 6 pilares del modelo SUCCESSOnline version

El modelo SUCCESS de Chip y Dan Heath es una guía práctica para que las ideas “peguen”: deben ser simples, inesperadas, concretas, creíbles, emocionales y transmitidas a través de historias. Cada pilar busca que el mensaje no solo se recuerde, sino que logre influir en la forma de pensar y actuar de las personas

by Andrea Barcena
1

Abona al pilar de simplicidad

2

Abona al pilar de Inesperado

3

Abona al pilar de Concrero

4

Abona al pilar de creíble

5

Abona al pilar de Emocional

6

Abona al pilar de historial

7

"Relata casos reales, anécdotas o narrativas que ejemplifiquen la idea" es la aplicación de

8

"Apela a valores, aspiraciones, miedos o deseos de la audiencia. Haz que se sientan parte del mensaje." es la aplicación de

9

"Respaldar con datos, testimonios, fuentes confiables o detalles verificables." es la aplicación de:

10

"Usa ejemplos, cifras, objetos, imágenes o situaciones reales." es la aplicación de

11

"Introduce un giro, un dato contraintuitivo o una pregunta provocadora que saque a la audiencia de la rutina." es la aplicación de

12

"Elimina adornos, tecnicismos innecesarios y mensajes secundarios. Busca una frase que capture la esencia." es la aplicación de

 
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