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Froggy Jumps
Froggy Jumps

Mercado en Punto: Generalidades

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Mercado en Punto: Generalidades

Froggy Jumps

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About this activity

Conceptos clave de investigación de mercados

Created by

MARTHA OJEDA
MARTHA OJEDA
Colombia

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Mercado en Punto: Generalidades
 

Froggy Jumps

Mercado en Punto: GeneralidadesOnline version

Conceptos clave de investigación de mercados

by MARTHA OJEDA
1

¿Qué describe la investigación de mercados?

2

¿Cuáles son las fases típicas de un proyecto de investigación de mercados?

3

¿Qué tipo de datos provienen de fuentes creadas para un objetivo específico?

4

¿Qué es un ejemplo de datos primarios?

5

¿Qué tipo de investigación describe la situación y características de un fenómeno?

6

¿Qué muestra se utiliza para obtener resultados representativos?

7

¿Qué es una fuente de sesgo común en la recopilación de datos?

8

¿Qué herramienta es fundamental para la recopilación de datos en mercados?

9

¿Qué evalúan la validez y la confiabilidad?

10

¿Qué debe considerarse éticamente en la investigación de mercados?

 
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