UNIT #9 - LESSON 1 & 2 VOCABULARY

Froggy Jumps

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Marketing Concepts

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Amanda Mason

United States

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UNIT #9 - LESSON 1 & 2 VOCABULARY


Froggy Jumps UNIT #9 - LESSON 1 & 2 VOCABULARYOnline version Marketing Concepts by Amanda Mason 1 Market Research a A. Data that uses numbers b B. Collecting information about customers c C. Asking only yes/no questions 2 Target Market a A. Everyone in the world b B. A group of people most likely to buy a product c C. Employees 3 Primary Research a Using existing data b Data collected firsthand c Watching commercials 4 Data a A. Advertisements b B. Information collected for analysis c C. Prices 5 Qualitative Data a A. Numerical data b B. Percentages c C. Opinions and explanations 6 Marketing Information System (MIS) a A. A system for selling products b B. A system that collects and analyzes data c A pricing strategy 7 Secondary Research a Interviews and surveys b Using data already collected c Asking questions 8 Quantitative Data a Feelings b Numbers and statistics c Descriptions 9 Survey a A pricing method b A type of advertisement c A way to collect information by asking questions 10 Focus Group a A group discussion to gather opinions b A single customer interview c A data system 11 What is being sold. a Place b Product c Price 12 The cost of the product. a Promotion b Place c Price 13 Where and how the product is sold. a Place b Promotion c Price 14 How the product is advertised and promoted to customers. a Place b Promotion c Price 15 Analyzing what customers want and need. a Market Research b Product Management c Place 16 Deciding what products to offer based on customer demand. a Market Research b Product Management c Pricing 17 The finance department __________. a is responsible for actually making the product b manages the company’s money, including costs, budgets, and profits c makes major business decisions and plans the company’s direction 18 The production department __________. a is responsible for actually making the product b manages the company’s money, including costs, budgets, and profits c makes major business decisions and plans the company’s direction 19 The management team __________. a is responsible for actually making the product b manages the company’s money, including costs, budgets, and profits c makes major business decisions and plans the company’s direction 20 ____________ is the process of promoting, selling, and distributing a product or service. a Marketing b Market Goal c Market Research

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UNIT #9 - LESSON 1 & 2 VOCABULARY

Froggy Jumps

About this activity

Created by

Download the paper version to play

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UNIT #9 - LESSON 1 & 2 VOCABULARYOnline version

by Amanda Mason

Market Research

Target Market

Primary Research

Data

Qualitative Data

Marketing Information System (MIS)

Secondary Research

Quantitative Data

Survey

Focus Group

What is being sold.

The cost of the product.

Where and how the product is sold.

How the product is advertised and promoted to customers.

Analyzing what customers want and need.

Deciding what products to offer based on customer demand.

The finance department __________.

The production department __________.

The management team __________.

____________ is the process of promoting, selling, and distributing a product or service.