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Objetivos de Comunicación

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Objetivos de Comunicación

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About this activity

Objetivos claros y SMART

Created by

Elsa Del Carmen Villegas Moran
Elsa Del Carmen Villegas Moran
Mexico

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Objetivos de Comunicación
 

Objetivos de ComunicaciónOnline version

Objetivos claros y SMART

by Elsa Del Carmen Villegas Moran
1

Los objetivos requieren indicadores y KPIs para medir su progreso.

2

Un objetivo de comunicación debe estar alineado con la misión, visión y valores de la organización.

3

Para diseñar objetivos no es necesario realizar un diagnóstico previo.

4

Un objetivo de comunicación solo sirve para incrementar ventas inmediatas.

5

Mantener la coherencia interna de la empresa no es relevante para los objetivos.

6

Un objetivo de comunicación no necesita estar alineado con la estrategia global.

7

La fórmula de los objetivos es VERBO + CONTENIDO + PARA QUÉ o POR QUÉ

8

Un objetivo de comunicación estratégico busca influir en percepciones, actitudes y comportamientos de públicos específicos.

9

Los objetivos de comunicación deben ser SMART: Específicos, Medibles, Alcanzables, Relevantes y Temporales.

10

Los objetivos pueden ser Cognitivos, Afectivos y Conativos

 
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