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Mermas, almacenes y costos. Semana 11

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Mermas, almacenes y costos. Semana 11

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Bienvenid@s.

Este crucigrama es complementario a la materia "Mermas, almacenes y costos" y tiene como objetivo retroalimentar los temas revisados en la semana 11 del modulo

Created by

Oliverio Xicoténcatl López Méndez
Oliverio Xicoténcatl López Méndez
Mexico
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Integración de menús. Semana 4

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Mermas, almacenes y costos. Semana 11
 

Crossword Puzzle

Mermas, almacenes y costos. Semana 11Online version

Bienvenid@s. Este crucigrama es complementario a la materia "Mermas, almacenes y costos" y tiene como objetivo retroalimentar los temas revisados en la semana 11 del modulo

by Oliverio Xicoténcatl López Méndez
1

La estrategia de fijación por ___________ consiste en fijar un precio alto para transmitir exclusividad, estatus y alta calidad.

2

Este abarca al tipo de precio que coincide con el punto muerto (o punto de equilibrio); que cubre los costos pero no genera ganancia.

3

Este es el elemento del marketing mix que es el único que genera ingresos objetivamente a la empresa.

4

Esta es una estrategia de fijación de precios donde se agrupan varios productos (ej. desayuno completo) ofreciéndolos a un precio global para dar valor agregado.

5

Esta es una estrategia de fijación de precios poco científico donde el dueño establece el precio basándose en lo que él estaría dispuesto a pagar (a "ojo").

6

Esta abarca a la estrategia de lanzar un producto con un precio muy bajo para entrar rápidamente al mercado y ganar cuota.

7

Este es un factor externo fundamental que se analiza para fijar precios, observando si se cobra igual, más o menos que los rivales.

8

Concepto que define al precio no solo por el dinero, sino por la utilidad percibida y el _________ (tiempo/molestia) para adquirirlo.

9

Se refiere a la estimación subjetiva que tiene el cliente sobre el producto, permitiendo en ocasiones cobrar por encima del coste real ("Fijación por...").

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