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Froggy Jumps
Froggy Jumps

Porter: Estrategias Genéricas y Segmentación

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Porter: Estrategias Genéricas y Segmentación

Froggy Jumps

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Played 46
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About this activity

Porter y posicionamiento

Created by

JEANETTE JUANIQUINA TITO
JEANETTE JUANIQUINA TITO
Bolivia

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Porter: Estrategias Genéricas y Segmentación
 

Froggy Jumps

Porter: Estrategias Genéricas y SegmentaciónOnline version

Porter y posicionamiento

by JEANETTE JUANIQUINA TITO
1

¿Cuál de las siguientes NO es una estrategia genérica de Porter?

2

La estrategia de liderazgo en costos busca ser el productor de menor COSTO

3

La diferenciación pretende:

4

El enfoque se aplica cuando la empresa dirige esfuerzos a:

5

La segmentación ayuda a identificar grupos con:

6

Una segmentación útil se basa en:

7

¿Qué tipo de ventaja busca la diferencia en calidad o características?

8

¿Qué implica posicionamiento en el contexto de Porter?

9

Segmentación basada en comportamiento se enfoca en:

10

Una combinación estratégica eficaz suele requerir:

 
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