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Marketing farmacéutico

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Marketing ético y regulado en farma

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Colombia

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Marketing farmacéutico
 

Marketing farmacéuticoOnline version

Marketing ético y regulado en farma

by Valentina Samboni
1

El marketing farmacéutico debe evitar exagerar beneficios y presentar información equilibrada.

2

Los pacientes pueden usar todas las indicaciones de un fármaco sin consultar al médico.

3

Las muestras gratuitas a médicos están sujetas a reglas y controles.

4

En todos los países no existe regulación sobre la publicidad de fármacos.

5

La farmacovigilancia y la seguridad del medicamento deben considerarse en el marketing.

6

Las muestras gratuitas pueden regalarse sin ningún control a cualquier médico.

7

La información sobre eficacia y seguridad debe basarse en datos clínicos reproducibles.

8

La promoción de fármacos está regulada por la normativa de publicidad farmacéutica.

9

La publicidad de fármacos puede mentir para aumentar ventas.

10

Se puede promocionar fármacos para uso off-label sin restricciones.

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