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Matriz BCG y GE

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Matriz BCG y GE
 

Crossword Puzzle

Matriz BCG y GEOnline version

Términos de la matriz de crecimiento

by Andrea Garcia Fregozo
1

Producto con baja participación y bajo crecimiento en el mercado.

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Producto con alta participación en un mercado que ya no crece mucho y genera ingresos constantes.

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Producto con alta participación en un mercado de alto crecimiento.

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Producto con bajo posicionamiento en un mercado de alto crecimiento y con potencial incierto.

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Instrumentos estratégicos que ayudan a analizar la situación de una empresa antes de tomar decisiones.

6

Recurso económico destinado a impulsar productos estratégicos.

7

Matriz desarrollada con General Electric que evalúa atractivo de la industria y posición competitiva.

8

Siglas de la matriz creada por Boston Consulting Group que clasifica productos según crecimiento y participación.

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