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Big Data y Analítica en Publicidad

Froggy Jumps

Played 5

About this activity

Reto sobre marketing basado en datos

Created by

Nicaragua

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Big Data y Analítica en Publicidad
 

Froggy Jumps

Big Data y Analítica en PublicidadOnline version

Reto sobre marketing basado en datos

by Personal Cuenta
1

¿Qué significa la ‘5V’ del Big Data en marketing?

2

¿Cuál es una fuente clave de datos del consumidor según el material?

3

¿Qué tipo de analítica pregunta qué pasó?

4

Qué indicador mide la acción final como compra o registro

5

Según el material, Netflix usa datos para decidir qué contenido producir

6

¿Qué KPI mide el porcentaje de clics?

7

¿Qué empresa se cita como ejemplo de optimización de inversión publicitaria?

8

¿Qué principio ético es clave en el uso de datos?

9

¿Qué decisión se busca con la analítica de datos?

10

¿Qué caso ilustra riesgos de uso indebido de datos en marketing?

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