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Froggy Jumps
Froggy Jumps

Tomada de Decisão em Marketing - Capítulo 6

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Tomada de Decisão em Marketing - Capítulo 6

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About this activity

Decisões de compra no marketing

Created by

sofia estima
sofia estima
Portugal

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Tomada de Decisão em Marketing - Capítulo 6
 

Froggy Jumps

Tomada de Decisão em Marketing - Capítulo 6Online version

Decisões de compra no marketing

by sofia estima
1

1) Qual é a etapa inicial do processo decisório do consumidor?

2

2) Qual fator externo mais influencia a decisão de compra?

3

3) Quais etapas geralmente presentes no modelo de decisão de compra de Kotler?

4

4) A avaliação de opções pelo consumidor costuma usar...

5

5) Qual a diferença entre decisão de compra impulsiva e planejada?

6

6) Como a marca pode reduzir incerteza na decisão?

7

7) Qual o papel da comunicação integrada no processo decisório?

8

8) Quais dados o marketing usa para prever comportamentos decisórios?

9

9) O que descreve a 'jornada do consumidor' na tomada de decisão?

10

10) Por que a experiência anterior importa na decisão de compra?

 
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