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Froggy Jumps
Froggy Jumps

Fijación de precios con Yield Management

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Fijación de precios con Yield Management

Froggy Jumps

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About this activity

Quiz sobre precios y gestión de ingresos

Created by

Jhon stiwar Castañeda martinez
Jhon stiwar Castañeda martinez
Colombia

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Fijación de precios con Yield Management
 

Froggy Jumps

Fijación de precios con Yield ManagementOnline version

Quiz sobre precios y gestión de ingresos

by Jhon stiwar Castañeda martinez
1

Según el reportaje, ¿por qué los precios en "La Barra" cambian dependiendo del día y la hora?

2

¿Cuál es el nombre de la estrategia que usa La Barra para que "la cocina nunca pare"?

3

¿Cómo considera el mercadólogo a una "mesa vacía a las 3 p.m."?

4

Los martes a las 3 p.m., el cliente busca ahorro. ¿Qué tipo de demanda es esta?

5

¿Qué acción estratégica toma "La Barra" los martes por la tarde para atraer a esos clientes sensibles al precio?

6

Los viernes por la noche el local está lleno y el cliente paga sin dudarlo. ¿Qué tipo de demanda hay en ese momento?

7

¿Qué recomienda el experto hacer el viernes por la noche cuando la demanda es inelástica?

8

Según el mercadólogo en el video, "La clave no es vender más, sino vender..."

9

¿Cuál es el "escudo" que blinda a La Barra contra la guerra de precios y crea lealtad?

10

Al final del video, el presentador concluye que si un precio se mueve, no es casualidad, es porque hay...

 
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