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Apelación al miedo

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Apelación al miedo

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Persuasión basada en el miedo

Created by

Rocío Salazar
Rocío Salazar
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Apelación al miedo
 

Apelación al miedoOnline version

Persuasión basada en el miedo

by Rocío Salazar
1

Puede apoyarse en datos o testimonios para parecer más creíble.

2

La apelación al miedo intenta que el receptor sienta miedo para persuadir.

3

Solo se usa en publicidad de seguridad física.

4

Suele presentar consecuencias negativas si no se toma la acción recomendada.

5

La apelación al miedo siempre es ética y aceptable.

6

El miedo es siempre más persuasivo que la evidencia racional en todos los casos.

7

Nunca se deben presentar soluciones para contrarrestar el miedo.

8

Funciona mejor cuando se acompaña de una solución clara que reduzca el miedo.

9

Es lo mismo que la apelación al humor.

10

Es una forma de apelación emocional conocida en retórica (pathos).

 
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