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Relaciones públicas y ventas: confianza que vende

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Relaciones públicas y ventas: confianza que vende

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About this activity

Impacto estratégico en ventas

Created by

Maria Sofia Lezama Jimenez
Maria Sofia Lezama Jimenez
Mexico

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Relaciones públicas y ventas: confianza que vende
 

Relaciones públicas y ventas: confianza que vendeOnline version

Impacto estratégico en ventas

by Maria Sofia Lezama Jimenez
1

Una buena gestión de RP mejora la reputación de la empresa ante el mercado.

2

La cobertura mediática negativa no tiene impacto en las ventas a corto plazo.

3

Las RP no deben relacionarse con clientes actuales; solo con medios.

4

Solo se trabajan RP cuando hay un problema reputacional, no como estrategia continua.

5

Las RP permiten gestionar crisis y mantener la continuidad de ventas.

6

Las relaciones públicas apoyan la generación de leads a través de cobertura mediática positiva.

7

Las RP pueden sustituir por completo al equipo de ventas en el cierre de contratos grandes.

8

Las acciones de RP complementan la estrategia de marketing para posicionar productos.

9

Las relaciones públicas ayudan a crear confianza entre la marca y los clientes.

10

Las RP siembran apenas branding y no influyen en la percepción de valor del producto.

 
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