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Marketing de contenidos: utilidad vs interrupción

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Marketing de contenidos: utilidad vs interrupción

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Diferencias clave

Created by

Rafael Arturo Llaca Reyes
Rafael Arturo Llaca Reyes
Mexico

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Marketing de contenidos: utilidad vs interrupción
 

Marketing de contenidos: utilidad vs interrupciónOnline version

Diferencias clave

by Rafael Arturo Llaca Reyes
1

El marketing de contenidos se preocupa principalmente por el formato y no por la utilidad (solo videos, por ejemplo).

2

La Figura 1 solo muestra beneficios del marketing de contenidos, sin comparar con el marketing tradicional.

3

El objetivo del marketing de contenidos es construir relaciones de largo plazo basadas en valor y confianza.

4

El marketing tradicional suele interrumpir y promover directamente el mensaje.

5

El objetivo del marketing tradicional es atraer a la audiencia con valor antes de vender.

6

El valor del contenido está en lo que la persona puede hacer con él: comprender, aprender, comparar, decidir.

7

Un contenido útil debe ignorar las dudas frecuentes para no perder tiempo.

8

Los cuatro rasgos del contenido valioso son: útil, relevante, confiable y centrado en la audiencia.

9

Según el texto, la interrumpción es la mejor forma de conectar con la audiencia.

10

El marketing de contenidos se centra en atraer desde la utilidad y aportar valor a la audiencia.

 
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