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Conocimientos Previos de Publicidad

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About this activity

Quiz sobre tipos y conceptos de publicidad

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Dominican Republic

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Conocimientos Previos de Publicidad
 

Conocimientos Previos de PublicidadOnline version

Quiz sobre tipos y conceptos de publicidad

by Flavia Ferreras
1

En publicidad, el emisor siempre es la empresa y nunca el consumidor.

2

La publicidad en exteriores no puede incluir movimiento.

3

La publicidad busca influir en las decisiones de compra.

4

Existen diferentes tipos de publicidad: tradicional, digital y exterior.

5

Los medios de comunicación pueden ser soportes publicitarios.

6

Un jingle es una canción o melodía usada en anuncios.

7

El objetivo de la publicidad es comunicar un mensaje sobre un producto o servicio.

8

Los indicadores de éxito solo miden alcance y nunca conversiones.

9

El branding no es parte de la publicidad.

10

La publicidad no utiliza datos para segmentar audiencias.

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