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Evolución de TV, plataformas y redes

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Evolución de TV, plataformas y redes

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Evolución de TV, plataformas y redes

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Herrera Mota Judit Vanesa
Herrera Mota Judit Vanesa
Mexico

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Evolución de TV, plataformas y redes
 

Evolución de TV, plataformas y redesOnline version

Evolución de TV, plataformas y redes

by Herrera Mota Judit Vanesa
1

La PVR/DVR y la descarga anticipada han cambiado los hábitos de visualización de la TV lineal.

2

La televisión en streaming reemplazó completamente la televisión lineal en todos los países.

3

Todos los televisores actuales traen navegador para ver vídeos en 4K desde el primer día.

4

Los publicitarios aún dependen exclusivamente de audiencias en TV tradicional, sin datos digitales.

5

La medición de audiencias ha evolucionado hacia métricas multicanal que incluyen streaming y redes sociales.

6

Los dispositivos móviles permiten ver TV y contenidos a demanda fuera de casa.

7

El streaming por suscripción y la plataforma híbrida han cambiado la forma de consumir TV.

8

Las redes sociales nunca han servido para promover contenido de TV.

9

Las redes sociales influyen en la promoción y, a veces, en la decisión de qué programar.

10

La adopción de 8K se generalizó en 2020 como norma universal.

 
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