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Froggy Jumps
Froggy Jumps

Mercadotecnia: Quiz

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Mercadotecnia: Quiz

Froggy Jumps

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About this activity

Desafío de Mercadotecnia

Created by

Lizbeth Janet Martin Pech
Lizbeth Janet Martin Pech
Mexico

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Mercadotecnia: Quiz
 

Froggy Jumps

Mercadotecnia: QuizOnline version

Desafío de Mercadotecnia

by Lizbeth Janet Martin Pech
1

¿Cuál es el objetivo principal de la mercadotecnia?

2

Es la forma que adoptan las necesidades humanas moldeadas por la cultura y la personalidad individual.

3

Consiste en los actores cercanos a la empresa que afectan su capacidad para servir a sus clientes. Identificar estos actores permite hallar ventajas competitivas.

4

¿Cómo se llama la actividad que comunica beneficios del producto?

5

Incluye las fuerzas externas que moldean las oportunidades y presentan riesgos para la empresa. Se analiza comúnmente bajo el marco PESTEL.

6

División por países, regiones, ciudades o climas.

7

¿Qué tipo de investigación ayuda a entender el comportamiento de compra?

8

Tipo de segmento basado en la edad, género, ingresos, educación y tamaño de la familia.

9

Tipo de segmento que se centra en la clase social, el estilo de vida o las características de la personalidad.

10

¿Cuál es la diferencia entre mercado meta y público objetivo?

 
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