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Quiz: Política de Distribución

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Quiz: Política de Distribución

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About this activity

Reglas y criterios clave

Created by

Beronica Cuevas
Beronica Cuevas
Dominican Republic

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Quiz: Política de Distribución
 

Quiz: Política de DistribuciónOnline version

Reglas y criterios clave

by Beronica Cuevas
1

Política de un producto

2

Política de un producto

3

Analiza la competencia y el posicionamiento de la marca.

4

Un plan de marketing define objetivos SMART.

5

Plan de marketing

6

La segmentación del mercado no debe basarse en datos sino en impresiones personales.

7

El plan de marketing se centra exclusivamente en redes sociales y descarta otros canales.

8

Incluye un presupuesto y un calendario de implementación.

9

La estrategia de precios no tiene impacto en el posicionamiento de la marca.

10

El presupuesto debe ser rígido y nunca ajustarse durante el año.

11

Identifica el público objetivo y sus necesidades.

12

Las tácticas se deciden al azar sin relación con los objetivos del plan.

13

Establece indicadores de rendimiento para medir resultados.

14

El presupuesto se decide al inicio sin priorizar canales.

15

Establece un presupuesto y asignación de recursos.

16

Un plan de marketing no necesita investigación de mercado.

17

Incluye la mezcla de 4 Ps: producto, precio, plaza y promoción.

18

Incluye métricas para medir ROI y KPIs.

19

El plan debe ser estático y no se revisa con el tiempo.

20

No se debe considerar al cliente objetivo en las campañas.

21

Un plan de marketing identifica el público objetivo.

22

El plan de marketing sustituye al plan de negocio.

23

Define objetivos SMART para guiar las acciones.

 
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