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Froggy Jumps
Froggy Jumps

Segmentación de Mercados

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Segmentación de Mercados

Froggy Jumps

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About this activity

Conceptos clave

Created by

JUAN CARLOS CRUZ BUSTILLOS
JUAN CARLOS CRUZ BUSTILLOS
Bolivia

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Segmentación de Mercados
 

Froggy Jumps

Segmentación de MercadosOnline version

Conceptos clave

by JUAN CARLOS CRUZ BUSTILLOS
1

¿Qué tipo de segmentación divide el mercado por variables como país, región o ciudad?

2

¿Qué enfoque segmenta por edad, ingresos y nivel educativo?

3

¿Qué tipo de segmentación considera preferencias, estilo de vida y personalidad?

4

¿Qué tipo se enfoca en el comportamiento de compra y consumo?

5

¿Qué proceso implica dividir un mercado en grupos con necesidades distintas para dirigir esfuerzos?

6

¿Qué es lo que se llama al elegir a qué segmentos dirigir tus esfuerzos?

7

¿Cómo se llama la acción de ubicar un producto en la mente del consumidor respecto a la competencia?

8

¿Cuál es una ventaja de segmentar mercados?

9

¿Qué herramienta ayuda a priorizar segmentos por tamaño y atractivo?

10

¿Qué se necesita para validar que un segmento es rentable para dirigir productos?

 
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