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5382: Mix de Marketing

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5382: Mix de Marketing

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Conceito e objetivos do Mix de Marketing

Created by

paula santos
paula santos
Portugal
This game is a version of
Curso sobre Mix de Marketing

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5382: Mix de MarketingOnline version

Conceito e objetivos do Mix de Marketing

by paula santos
1

4 preço praça marketing 4 produto produto promoção

O Mix de Marketing ou Composto de Marketing e ainda mais conhecido por P's é uma ferramenta muito comum utilizada pelo profissional de no desenvolvimento e comercialização do . Os P's são representados pelo , , e .

2

necessidades procura alinhar concorrência competitividade marca vendas maximizar percecionada tecnologia comunicação 4 rápidos inovadora empresa

O marketing mix existe para garantir que a consegue a sua oferta com o mercado . Os principais objetivos são :

1 . Satisfazer as do consumidor : Criar produtos e serviços que correspondam ao que o cliente realmente .

2 . Aumentar a : Diferenciar a empresa da através do preço , qualidade , ou distribuição .

3 . Otimizar as e lucros : Encontrar a combinação certa dos P ? s para resultados financeiros .

4 . Posicionar a no mercado : Definir como a empresa quer ser ( ex : barata , premium , , ecológica ) .

5 . Adaptar - se ao mercado : Permitir ajustes conforme mudanças nos consumidores , ou concorrência .

 
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