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Froggy Jumps
Froggy Jumps

Viaje del Cliente y Actitudes

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Viaje del Cliente y Actitudes

Froggy Jumps

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About this activity

Quiz sobre Customer Journey y actitudes

Created by

Xóchitl Hernández Velázquez
Xóchitl Hernández Velázquez
Mexico

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Viaje del Cliente y Actitudes
 

Froggy Jumps

Viaje del Cliente y ActitudesOnline version

Quiz sobre Customer Journey y actitudes

by Xóchitl Hernández Velázquez
1

¿Qué es el customer journey (viaje del cliente)?

2

¿Qué busca mapear un customer journey map?

3

¿Cuál es la finalidad de fidelizar en el journey?

4

¿Qué representa la fase Descubrimiento en el journey?

5

En la fase de Consideración, ¿qué busca el cliente?

6

¿Qué destaca la fase de Decisión en el journey?

7

¿Qué punto clave aporta la fase Compra?

8

Según las 5 A’s, ¿qué es Advocacy?

9

¿Qué etapa introduce las 5 A’s en la economía digital?

10

¿Qué significa la A de Awareness en las 5 A’s?

11

¿Qué sugiere la A de Appeal en las 5 A’s?

12

¿Qué describe la A de Ask en las 5 A’s?

13

¿Qué implica la A de Act en las 5 A’s?

14

¿Qué significa Advocacy en las 5 A’s de marketing?

15

¿Qué es la ruta de marketing de Kotler denominada 5 A’s?

16

¿Qué estrategia corresponde al enfoque Afectiva?

17

¿Qué estrategia corresponde al enfoque Cognitiva?

18

¿Qué estrategia corresponde al enfoque Conductista?

19

¿Qué estrategia combina enfoques para distintos perfiles?

20

¿Qué busca la estrategia de asocicar con un grupo admirado?

21

¿Qué pregunta resuelve la resolución de actitudes conflictivas?

22

¿Qué significa la modificacion de atributos en actitudes?

23

¿Qué es la triada de componentes de una actitud?

24

¿Qué busca cambiar la función motivacional del consumidor?

25

¿Qué es la experiencia del usuario en el journey post compra?

26

¿Qué significa la fase de Recomendación (Advocacy)?

 
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