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Comprendiendo la cultura del consumidor

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Comprendiendo la cultura del consumidor

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About this activity

Conceptos clave de consumo

Created by

nataly calle
nataly calle
Peru

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Comprendiendo la cultura del consumidor
 

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Comprendiendo la cultura del consumidorOnline version

Conceptos clave de consumo

by nataly calle
1

La se define como el conjunto de valores , percepciones , deseos y comportamientos básicos que un miembro de la sociedad aprende de su familia y otras instituciones .

2

Las son grupos de personas que comparten sistemas de valores basados en experiencias y situaciones comunes en sus vidas .

3

El del consumidor hace referencia a las motivaciones profundas y aspectos ocultos en su mente que lo vinculan con una marca o producto .

4

Las influencias sociales incluyen grupos de referencia , la familia y los roles o estatus que afectan las decisiones de .

5

Los que influyen en el consumidor incluyen la edad , la etapa del ciclo de vida , la ocupación y la situación económica .

6

El es el patrón de vida de una persona , expresado a través de sus actividades , intereses y opiniones psicografía .

7

Las clases sociales son divisiones relativamente permanentes y ordenadas cuyos miembros comparten , y conductas similares .

8

Los funcionan como puntos de comparación directos o indirectos en la formación de las actitudes de un individuo .

9

La es el proceso mediante el cual las personas seleccionan , organizan e interpretan la información para formarse una imagen del mundo .

10

El se ve afectado por la cultura , que es el determinante más fundamental de los deseos y la conducta de una persona .

 
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