schedule the advertising

Froggy Jumps

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About this activity

it includes definitions from the step schedule the advertising

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Naldy Arteaga

El Salvador

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schedule the advertising


Froggy Jumps schedule the advertisingOnline version it includes definitions from the step schedule the advertising by Naldy Arteaga 1 It is how often new buyers enter the market to buy the product. a buyer turnover b purchase frequency c forgetting rate 2 the more frequently the product is purchased, the less repetition is required. a purchase frequency b buyer turnover c forgetting rate 3 It is the speed with which buyers forget the brand if advertising is not seen. a forgetting rate b buyer turnover c purchase frequency 4 When seasonal factors are unimportant, advertising is run at a continuous or steady schedule throughout the year. a Continuous schedule. b flighting schedule c pulse schedule 5 Periods of advertising are scheduled between periods of no advertising to reflect seasonal demand. a Flighting schedule. b continuous schedule c pulse schedule 6 A flighting schedule is combined with a continuous schedule because of increases in demand, heavy periods of promotion, or introduction of a new product. a Pulse schedule. b continuous schedule c flighting schedule 7 It provides the most complete range of services, including market research, media selection, copy development,artwork, and production. a full-service agency b limited-service c in-house agency 8 It specializes in one aspect of the advertising process,such as providing creative services to develop the advertising copy, buying previously unpurchased media, or providing Internet services. a Limited-service b full-service c in-house 9 It is made up of the company’s own advertising staff may provide full services or a limited range of services. a in-house b full-service c limited service 10 subjects are asked for their impressions on the ads on several evaluative scales,such as from very informative. a portfolio tests b jury tests c theater tests 11 it involves showing the ad copy to a panel of consumers and having them rate how they liked it,how much it drew their attention,etc. a jury test b portfolio test c theater test 12 consumers are invited to view new television shows or movies in which test commercials are shown. a theater test b portfolio test c jury test 13 After being shown an ad, respondents are asked whether their previous exposure to it was through reading, viewing, or listening. a aided recall b unaided recall c attitude test 14 It involves asking respondents a question such as, “What ads do you remember seeing yesterday?” without any prompting to determine whether they saw or heard advertising messages. a unaided recall b aided recall c attitude test 15 It involves asking respondents questions to measure changes in their attitudes after an advertising campaign. a attitude test b aided recall c inquiry test 16 It involves offering additional product information, product samples, or premiums to an ad’s readers or viewers. a inquiry test b attitude test c sales test 17 It involves studies such as controlled experiments and consumer purchase test a sales test b inquiry test c attitude test

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schedule the advertising

Froggy Jumps

About this activity

Created by

Download the paper version to play

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schedule the advertisingOnline version

by Naldy Arteaga

It is how often new buyers enter the market to buy the product.

the more frequently the product is purchased, the less repetition is required.

It is the speed with which buyers forget the brand if advertising is not seen.

When seasonal factors are unimportant, advertising is run at a continuous or steady schedule throughout the year.

Periods of advertising are scheduled between periods of no advertising to reflect seasonal demand.

A flighting schedule is combined with a continuous schedule because of increases in demand, heavy periods of promotion, or introduction of a new product.

It provides the most complete range of services, including market research, media selection, copy development,artwork, and production.

It specializes in one aspect of the advertising process,such as providing creative services to develop the advertising copy, buying previously unpurchased media, or providing Internet services.

It is made up of the company’s own advertising staff may provide full services or a limited range of services.

subjects are asked for their impressions on the ads on several evaluative scales,such as from very informative.

it involves showing the ad copy to a panel of consumers and having them rate how they liked it,how much it drew their attention,etc.

consumers are invited to view new television shows or movies in which test commercials are shown.

After being shown an ad, respondents are asked whether their previous exposure to it was through reading, viewing, or listening.

It involves asking respondents a question such as, “What ads do you remember seeing yesterday?” without any prompting to determine whether they saw or heard advertising messages.

It involves asking respondents questions to measure changes in their attitudes after an advertising campaign.

It involves offering additional product information, product samples, or premiums to an ad’s readers or viewers.

It involves studies such as controlled experiments and consumer purchase test