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KURUMSAL İMAJ VE TEMSİL BECERİLERİ (BŞ)

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KURUMSAL İMAJ VE TEMSİL BECERİLERİ (BŞ)

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KURUMSAL İMAJ VE TEMSİL BECERİLERİ HAKKINDA 10 BOŞLUK DOLDURMA HAZIRLADIM BOL ŞANS.

Created by

Batuhan Şişman
Batuhan Şişman
Turkey

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KURUMSAL İMAJ VE TEMSİL BECERİLERİ (BŞ)
 

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KURUMSAL İMAJ VE TEMSİL BECERİLERİ (BŞ)Online version

KURUMSAL İMAJ VE TEMSİL BECERİLERİ HAKKINDA 10 BOŞLUK DOLDURMA HAZIRLADIM BOL ŞANS.

by Batuhan Şişman
1

Bir kurumun logosundan renklerine , vizyonundan çal ? ? ma prensiplerine kadar kendisini d ? ? dünyaya nas ? l sundu ? unu belirleyen ve kurumu rakiplerinden ay ? ran görsel ve davran ? ? sal bütüne ? ML ? K denir .

2

Kurumsal temsil sürecinde , profesyonel duru ? umuz ve d ? ? görünü ? ümüzle kar ? ? tarafta b ? rakt ? ? ? m ? z , geri dönü ? ü olmayan o ba ? lang ? ç etkisine ? LK ? ZLEN ? M denir .

3

Kurumsal imaj ? n en önemli unsurlar ? ndan biri olan ; kurumun de ? erlerini aktarma ve payda ? larla ba ? kurma sürecine ? LET ? ? ? M denir .

4

Profesyonel bir temsil sürecinde ; nezaket , sayg ? ve i ? eti ? i çerçevesinde nerede , nas ? l hareket etmemiz gerekti ? ini belirleyen standartlara denir .

5

Çal ? ? anlar ? n kurum ad ? na sergiledi ? i davran ? ? lara ? L denir .

6

Video konferanslar , e - postalar ve sosyal medya üzerinden gerçekle ? tirilen , profesyonel imaj ? m ? z ? dijital dünyada yans ? tan süreçlere ? ? ? M denir .

7

Kurumun web sitesi , sosyal medya hesaplar ? ve online mü ? teri yorumlar ? gibi tüm internet varl ? klar ? üzerinden hedef kitlede b ? rakt ? ? ? genel alg ? ya denir .

8

Bir kurumun logosu , renkleri , slogan ? ve duru ? uyla kendini rakiplerinden ay ? rmak için kurgulad ? ? ? , o markan ? n 'yüzü' ve 'karakteri' olan unsurlar ? n tümüne ? ML ? ? ? denir .

9

Bir kurumun payla ? ? lan de ? erlerini , ortak inançlar ? n ? , çal ? ? ma al ? ? kanl ? klar ? n ? ve çal ? ? anlar ? n birbirleriyle ileti ? im ? eklini belirleyen o kuruma has ortak ya ? am tarz ? na denir .

10

Bir kurumun tüm faaliyetlerinde ve çal ? ? anlar ? n ? n temsiliyetinde nelerin do ? ru , nelerin yanl ? ? oldu ? unu belirleyen ; dürüstlük ve adalet temelli prensiplere denir .

 
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