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Froggy Jumps
Froggy Jumps

MARCA-CIUDAD

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MARCA-CIUDAD

Froggy Jumps

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About this activity

Preguntas de exposición

Created by

Eilian Albarrán
Eilian Albarrán
Mexico

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MARCA-CIUDAD
 

Froggy Jumps

MARCA-CIUDADOnline version

Preguntas de exposición

by Eilian Albarrán
1

¿Qué caracteriza a una ciudad "fuera de circuito"?

2

¿Qué detiene el crecimiento de una ciudad en decadencia?

3

¿Cómo debe ser el liderazgo en una "Ciudad Referencial"?

4

¿Qué significa que ninguna ciudad lo tenga "imposible" para rediseñarse?

5

¿Qué es lo primero que necesita una ciudad para empezar su rediseño según Puig?

6

¿en qué se basa el "Marketing de Confianza"?

7

¿Por qué es vital "escuchar" antes de comunicar una marca ciudad?

8

¿A qué se refiere Toni Puig con el concepto del "Día Después"?

9

¿Cómo define el autor la relación entre el gobierno y el ciudadano en una marca exitosa?

10

Al final, ¿cuál es el verdadero objetivo de rediseñar una marca ciudad?

 
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