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Estrategia de Canales de distribución

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preguntas de dos posibles respuestas, si o no

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Estrategia de Canales de distribución
 

Estrategia de Canales de distribuciónOnline version

preguntas de dos posibles respuestas, si o no

by Ana Maria
1

El Canal de Distribución Inverso se encarga de que los productos defectuosos o envases retornen al fabricante.

2

Un Agente Comercial es un intermediario que nunca llega a ser dueño de la mercancía.

3

En el Canal Directo, la empresa fabricante vende sin usar intermediarios.

4

En la Distribución Exclusiva, el productor permite que cualquier tienda venda su producto.

5

La Desintermediación ocurre cuando una marca decide eliminar a sus distribuidores para vender online.

6

El Conflicto Horizontal ocurre cuando hay una pelea entre un fabricante y su mayorista.

7

Un Canal Largo incluye obligatoriamente la participación de mayoristas y minoristas.

8

La Distribución Intensiva es la que se usa para vender productos de lujo como un reloj Rolex.

9

El Minorista es el eslabón de la cadena que vende directamente al consumidor final.

10

La Estrategia Push (Empuje) consiste en que el fabricante presiona al canal para que ellos vendan el producto al cliente.

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