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Ayudantía 8n't MKT

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Ayudantía 8n't MKT
 

Crossword Puzzle

Ayudantía 8n't MKTOnline version

Conceptos básicos del STP

by Maria de los Angeles Ibarra
1

Agrupación de consumidores o empresas con características comunes para dirigir estrategias.

2

Conjunto de clientes con características comunes dentro del mercado.

3

Subconjunto pequeño del mercado con necesidades específicas.

4

Es el lugar que ocupa nuestra marca o producto en la mente del consumidor en relación con la competencia.

5

Persona que compra o usa productos para satisfacer necesidades.

6

Estudio de características de la población, como edad y tamaño del hogar.

7

Ubicación de los clientes y su impacto en la demanda.

8

Consiste en evaluar el atractivo de cada uno de los segmentos identificados para luego seleccionar a cuál (o cuáles) de todos vamos a dirigir nuestros esfuerzos y presupuesto

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