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Crossword Puzzle
Crossword Puzzle

Ayudantía 8MKT

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Ayudantía 8MKT
 

Crossword Puzzle

Ayudantía 8MKTOnline version

Vocabulario clave de marketing.

by M. de los Angeles Ibarra
1

Análisis de factores internos y externos que revelan fortalezas, debilidades, oportunidades y amenazas.

2

Marco analítico que evalúa factores políticos, económicos, sociales, tecnológicos, ambientales y legales.

3

Modelo de cinco fuerzas para medir la competitividad de un sector.

4

Secuencia de actividades que agregan valor desde la materia prima hasta el cliente.

5

Dividir un mercado en grupos con características comunes.

6

Segmento de mercado muy específico.

7

Conjunto de compradores interesados en bienes o servicios.

8

Plan para alcanzar objetivos comerciales y competitivos.

2
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7
 
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