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Froggy Jumps
Froggy Jumps

TEST PROMOCION

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Froggy Jumps

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TEST DE CONOCIMIENTO PROMOCION-GERENCIA DE MERCADEOO

Created by

Camilo Moreno
Camilo Moreno
Spain

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Froggy Jumps

TEST PROMOCIONOnline version

TEST DE CONOCIMIENTO PROMOCION-GERENCIA DE MERCADEOO

by Camilo Moreno
1

¿Qué autor popularizó globalmente las "Cuatro P" del Marketing Mix?

2

¿Cuál es el objetivo de la promoción que busca convencer al público de que su producto es superior a la competencia?

3

¿Cómo se define la Publicidad según Kotler y Armstrong?

4

Si una marca enfoca sus esfuerzos en la fuerza de ventas para que los minoristas exhiban su producto, usa una estrategia de:

5

¿Cuál de estos es un objetivo estratégico de la promoción

6

¿Cómo se llama la metodología que atrae clientes mediante contenido valioso en lugar de interrumpirlos?

7

Si una empresa busca crear una imagen corporativa positiva y manejar rumores, utiliza:

8

¿Qué herramienta busca una respuesta inmediata mediante cupones, concursos o descuentos?

9

¿Qué busca la Estrategia PULL ?

10

En la etapa de MADUREZ del producto, la publicidad debe ser principalmente:

11

¿Qué concepto exige que todos los canales de comunicación entreguen un mensaje claro, coherente y convincente?

 
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