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Métodos de investigación de mercado

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Métodos de investigación de mercado

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About this activity

Conceptos y técnicas clave

Created by

Teodoro Tapia99
Teodoro Tapia99
Mexico

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Métodos de investigación de mercado
 

Métodos de investigación de mercadoOnline version

Conceptos y técnicas clave

by Teodoro Tapia99
1

La observación siempre requiere presencia física y nunca ofrece datos en video.

2

La investigación documental utiliza fuentes ya existentes como informes y bases de datos.

3

La investigación documental necesita recolectar datos originales en campo.

4

Las encuestas solo pueden responderse con sí o no.

5

Las entrevistas permiten profundizar en opiniones y motivaciones de los participantes.

6

Las entrevistas no permiten explorar motivaciones profundas.

7

Los métodos de mercado no deben triangularse entre encuestas, entrevistas y observación.

8

Las encuestas permiten recoger respuestas de una muestra representativa de la población.

9

Los métodos cualitativos y cuantitativos se pueden combinar en una investigación de mercado.

10

La observación puede ser participante o no participante y se usa para registrar comportamientos en su contexto.

 
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