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Conoce conceptos clave

Created by

Garcia Agustin Ximena
Garcia Agustin Ximena
Mexico

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Completa: ¿Qué es un comunnity..?Online version

Conoce conceptos clave

by Garcia Agustin Ximena
1

El manager es responsable de crear contenido que atraiga la atención de la .

2

Monitorear las redes y la reputación de la marca .

3

Un community debe generar engagement , creando significativas entre la marca y sus seguidores .

4

Es responsable de generar original y que aporte valor al usuario . Esto va desde escribir textos interesantes , diseñar gráficos , buscar imágenes o crear videos .

5

Para ser un buen Community Manager se requiere una mezcla de y análisis . Debe tener habilidades de comunicación , escribiendo correctamente y adaptando el tono según la ocasión .

6

Esta es una de las partes más : la interacción . El CM debe responder comentarios , mensajes privados y menciones de manera rápida , educada y eficaz .

7

Se encarga de escuchar activamente lo que dicen los usuarios , interpretar sus necesidades y transmitir esos mensajes hacia el interior de la organización para mejorar o servicio s

8

El Community Manager vigila constantemente qué se dice de la marca en la red , incluso donde no se le ha mencionado directamente . Esto permite detectar posibles crisis de reputación a tiempo , resolver y saber qué opinan realmente los clientes , convirtiendo las críticas en de mejora .

9

Debe saber interpretar números , gráficos y estadísticas . Entender qué significan como alcance , interacciones , tasa de engagement , crecimiento y saber convertir esos datos en conclusiones útiles para la empresa .

 
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