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Froggy Jumps
Froggy Jumps

MERCADOTECNIA

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MERCADOTECNIA

Froggy Jumps

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About this activity

REPASO PARA LA PARCIAL

Created by

Catherine Rodriguez
Catherine Rodriguez
Paraguay

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MERCADOTECNIA
 

Froggy Jumps

MERCADOTECNIAOnline version

REPASO PARA LA PARCIAL

by Catherine Rodriguez
1

Es el proceso mediante el cual la empresa analiza, planifica e influye en el comportamiento del mercado para lograr un nivel de demanda deseado.

2

Implica establecer relaciones duraderas y rentables con los consumidores, basadas en la satisfacción y el valor percibido

3

La gestión de la demanda:

4

La gestión del cliente está enfocada en:

5

Ofrecer descuentos en productos que no se venden mucho

6

Ofrecer promociones personalizadas al cliente fiel

7

¿El enfoque de marketing de producto estudia los distintos tipos de producto desde que sale de su producción hasta llegar al destino final?

8

El enfoque de marketing que trata la relación de intercambio entre las partes es el:

9

El enfoque que se basa en la producción creando mejores productos es el de:

10

En el enfoque de mercadeo lo principal es el consumidor

11

En el enfoque de ventas el consumidor opta por productos disponibles asequibles.

12

Es el proceso de planificar, organizar, dirigir, ejecutar y controlar los recursos y las actividades de mercadotecnia

13

Consiste en identificar y analizar oportunidades de negocio

14

En esta fase se delimitan responsabilidades y asignan autoridades a las personas

15

En esta fase se implementa el plan de mercadotecnia

16

En ella, se evalúan los resultados actuales

 
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