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Esta actividad consiste en un escenario de simulación basado en un Videoquiz diseñado para evaluar la capacidad de diagnóstico y respuesta estratégica ante situaciones de crisis empresarial. El estudiante deberá analizar las variables del entorno presentadas en el caso de estudio y seleccionar la decisión administrativa más adecuada fundamentada en las teorías de Porter, Ansoff y el análisis PESTEL. El objetivo es fortalecer las competencias directivas y la toma de decisiones basada en datos dentro de la gestión de organizaciones contemporáneas.
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