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Comportamiento del consumidor

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Comportamiento del consumidor

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About this activity

Fragmentos sobre conducta del consumidor

Created by

Kamila Leidy Bustamante Chila
Kamila Leidy Bustamante Chila
Ecuador

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Comportamiento del consumidor
 

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Comportamiento del consumidorOnline version

Fragmentos sobre conducta del consumidor

by Kamila Leidy Bustamante Chila
1

Según Kotler & Keller ( 2016 ) manifiesta que los están integrados por que adquieren para su ( p . 27 ) .

2

Caracterí­sticas Clave : con diversas .

3

Influencia de y sociales .

4

Decisiones basadas en , no solo en la .

5

El se refiere al conjunto de actividades que realizan las personas al , , y o .

6

Las decisiones de compra están profundamente influenciadas por ( Solomon , 2018 ) .

7

: , y determinantes en la compra .

8

: Influencia directa de la , y .

9

) y el

10

Estas cuatro variables deben gestionarse de forma integrada para satisfacer al cliente y lograr los ( Kotler et al . , 2022 ) .

11

El , , y deben alinearse para influir en la .

12

: Representa una y para el .

13

: Surge por ( ) o ( ) .

14

: Consulta de o .

15

: Comparación de , y .

16

: Momento en que se concreta la venta , influenciada por .

 
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