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Froggy Jumps
Froggy Jumps

Conceptos básicos de marketing

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Conceptos básicos de marketing

Froggy Jumps

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About this activity

Fundamentos de mercado y clientes

Created by

Laura Valdez
Laura Valdez
Argentina

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Conceptos básicos de marketing
 

Froggy Jumps

Conceptos básicos de marketingOnline version

Fundamentos de mercado y clientes

by Laura Valdez
1

¿Qué describe mejor una necesidad humana básica?

2

¿Cómo se transforma una necesidad en demanda?

3

¿Qué es una oferta de marketing?

4

¿Qué objetivo persiguen las ofertas de mercado?

5

¿Qué muestra el valor para el cliente?

6

¿Qué define una relación de intercambio?

7

¿Qué comprende un mercado?

8

¿Qué buscan las empresas al conocer necesidades y deseos?

9

¿Qué error de marketing consiste en centrarse solo en el producto?

10

¿Qué implica crear experiencias de marca?

11

¿Qué deben equilibrar los mercadólogos con las expectativas de valor?

12

¿Qué ocurre cuando la satisfacción es alta?

13

¿Qué pasa si las expectativas son demasiado bajas?

14

¿Qué pasa cuando las expectativas son demasiado altas?

15

¿Qué función cumple la investigación del consumidor?

16

¿Qué rol tienen los compradores en marketing actualmente?

17

¿Qué importancia tienen las redes y web en marketing moderno?

18

¿Qué tipo de oferta también incluye servicios y experiencias?

19

¿Qué describe la satisfacción del cliente a largo plazo?

 
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