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22AD Investigación de redes sociales

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22AD Investigación de redes sociales

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22AD Los Tralaleritos CD II
Figueroa Díaz Angel-1
Flores Morales Zury Karina-2
García Maitret Gabriel Aarón-3
González Orlanzino Andrea-4
Santiago Cruz Fátima Wendoly-5
Serrano Villegas Anette Mariany-6

Created by

Karina Flores
Karina Flores
Mexico

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22AD Investigación de redes sociales
 

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22AD Investigación de redes socialesOnline version

22AD Los Tralaleritos CD II Figueroa Díaz Angel-1 Flores Morales Zury Karina-2 García Maitret Gabriel Aarón-3 González Orlanzino Andrea-4 Santiago Cruz Fátima Wendoly-5 Serrano Villegas Anette Mariany-6

by Karina Flores
1

El social listening consiste en conversaciones en redes sociales para entender cómo los usuarios perciben una marca .

2

Este método ayuda a mejorar las estrategias de a partir de las opiniones de los usuarios .

3

El análisis de interacciones estudia entre usuarios en plataformas digitales .

4

Herramientas como Hootsuite , Brandwatch , Gephi y NodeXL permiten realizar estos análisis de eficiente .

 
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