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Merchandising y Marca: Verdadero/Falso

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About this activity

Conceptos clave en marketing

Created by

Danna López
Danna López
Colombia

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Merchandising y Marca: Verdadero/Falso
 

Merchandising y Marca: Verdadero/FalsoOnline version

Conceptos clave en marketing

by Danna López
1

Los medios publicitarios pueden ser digitales o tradicionales.

2

El co-branding ocurre cuando una empresa copia la marca de otra.

3

Las redes sociales solo sirven para entretenimiento, no para marketing.

4

Un brochure es más detallado que un volante.

5

En exhibición, lo importante es mostrar el producto bonito, no explicar sus beneficios.

6

La técnica AIDA busca que el cliente pase directamente de la atención a la compra sin generar deseo.

7

La activación de marca solo se enfoca en vender rápido, no en generar experiencias.

8

La ergonometría busca que los productos sean cómodos y funcionales para las personas.

9

La estrategia de push busca atraer al cliente directamente sin intermediarios.

10

Facebook puede ser usado como medio publicitario.

11

La identidad corporativa se basa únicamente en los colores de la empresa.

12

El branding incluye elementos como el logo, pero también la percepción que tiene el cliente.

13

Medios Publicitarios son únicamente redes sociales.

14

La Diagramación organiza contenidos escritos y visuales en medios impresos y electrónicos, como libros, diarios y revistas.

15

Un evento puede ayudar a posicionar una marca en la mente del consumidor.

 
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